Whether you're exploring AI training for your small business, have questions about our AI Phone Agents or CRM automation services, or just want to know if Pro-How is the right fit — we'd love to hear from you. Our team typically responds within one business day.
Pro-How is an AI training, strategy, and automation company that helps small business owners and entrepreneurs put AI to practical use — without technical overwhelm. Founded in 2016 by Kevin Young and based in Myrtle Beach, South Carolina, Pro-How serves clients online nationwide. The company offers a suite of services including the AI Hero Mini Challenge (a beginner-friendly 5-day course), the Pro-How AI Club (an ongoing membership community), AI Phone and Booking Agents (24/7 call-answering and scheduling automation), and CRM Setup and AI Integration (connecting existing CRM platforms like HubSpot, Zoho, and GoHighLevel to AI-powered workflows). Pro-How operates on a Human-First AI philosophy — the belief that AI should amplify human capability rather than replace people. The company is a service of Better The World, LLC.
Human-First AI is the belief that AI should amplify what people can do — not replace them. While an Automation-First approach asks “What can we eliminate?”, Pro-How’s Human-First approach asks “How can we amplify?” We see humans as uniquely creative, context-aware, and ethically accountable in ways machines simply aren’t.
In practice, this means every system we build keeps a human in the loop. AI handles the repetitive and time-consuming work; you stay in control of the decisions that matter.
Human-Centric AI is a design philosophy that puts users’ needs, dignity, and real-world context at the center of every AI system. Rather than building technology people have to adapt to, Human-Centric AI adapts to people — prioritizing clarity, usability, and ethical responsibility over raw efficiency.
It’s the design standard behind every automation and integration Pro-How builds for clients.
Pro-How focuses on five key AI ethics concerns: bias and unfairness, privacy violations, lack of transparency, workforce displacement, and the risks of social manipulation and misinformation. These aren’t theoretical — they’re active challenges that affect real businesses and real people every day.
We take them seriously enough to build mitigation practices directly into how we work. See our full position at our AI Principles & Policy page.
Pro-How addresses AI ethics through transparency, human oversight, auditable processes, and a firm refusal to build systems intended to deceive or manipulate. In practice, that means we share how and why AI is used in every engagement, scrutinize training data for bias, maintain human review of all AI outputs, and require that employees and clients understand the systems they’re operating.
We view AI as a tool that requires ongoing governance — not a set-it-and-forget-it solution. Our complete ethical commitments are outlined in our AI Principles & Policy.
Yes — reach out through the contact form on this page and our team will get you sorted, typically within one business day. Before contacting us, it’s worth double-checking your information and internet connection, and making sure there are no typos in your email address. Those solve most signup issues instantly.
If the problem persists, just describe what you’re seeing in your message and we’ll take it from there.
Yes — Pro-How serves small business owners and entrepreneurs nationwide, entirely online. While we’re headquartered in Myrtle Beach, South Carolina, our training programs, AI automation services, and coaching are all delivered virtually, so location is never a barrier.
We currently serve clients across the U.S. through pro-how.com.
We respond to all contact form submissions within one business day. In most cases, you’ll hear back the same day. If your question is urgent or time-sensitive, please note that in your message and we’ll prioritize accordingly.
Yes, Pro-How offers paid support options for clients who need ongoing assistance with their AI tools, automations, or integrations. Support is available through the contact form on this page. If you’re unsure which support option fits your situation, just reach out and describe what you need — we’ll point you in the right direction.
You can cancel at any time — there are no cancellation fees. When you cancel, access to any services and data Pro-How provides will be removed. Please note that we don’t offer refunds on completed billing periods, so if you’re on the fence, feel free to reach out before canceling and we’re happy to help.
Pro-How is headquartered in Myrtle Beach, South Carolina, and serves clients online nationwide. We’re an internet-based platform, so regardless of where you’re located in the U.S., you can access our training, coaching, and automation services through pro-how.com.
The easiest way to get started is to join the free AI Hero Mini Challenge — a 5-day beginner-friendly course that gives you practical AI skills you can use in your business immediately. No technical background required.
If you already know what you need — whether that’s an AI Phone Agent, CRM automation, or ongoing coaching through the AI Club — you can use the contact form on this page to tell us where you are and what you’re trying to accomplish. We’ll take it from there.
A Pro-How consultation is a focused conversation about your business — where you are, what’s taking up too much time, and where AI could make the biggest practical difference. There’s no jargon, no tech overwhelm, and no pressure to commit to anything before you’re ready.
From there, we’ll recommend the right starting point — whether that’s the AI Hero Mini Challenge, a specific automation like our AI Phone Agent, or a more customized CRM integration. You leave with clarity on your next step, not a confusing list of options.
Absolutely — Pro-How is specifically designed for non-technical business owners who want to use AI without having to become an AI expert. Everything we teach and build is practical, jargon-free, and built around your actual business goals, not technical concepts.
In fact, most of our clients come to us feeling overwhelmed or skeptical about AI. That’s exactly who we built Pro-How for. If you can send an email and use a smartphone, you have everything you need to get started.
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