Pro-How is an AI training, strategy, and automation company that helps small business owners and entrepreneurs put AI to practical use — without technical overwhelm. Founded in 2016 by Kevin Young and headquartered in Myrtle Beach, South Carolina, Pro-How serves clients online nationwide. The company offers AI education, implementation, and automation services including beginner-friendly courses, ongoing membership communities, AI-powered phone and booking agents, and CRM integration services. Pro-How operates on a Human-First AI philosophy — the belief that AI should amplify human capability, not replace people. Pro-How is a service of Better The World, LLC.
"Pro-How is an AI training, strategy, and automation company that helps small business owners and entrepreneurs put AI to practical use — without technical overwhelm."
At Pro-How, our mission is to #BetterTheWorld, one small business, entrepreneur, and team at a time. We believe practical AI skills are the most powerful equalizer available to independent business owners today. Through hands-on training, expert coaching, and real-world automation, we help everyday business owners gain confidence with AI and turn that confidence into measurable results.
Our vision is a business landscape where every small business owner has the AI knowledge and tools to compete, regardless of their technical background. We’re building toward a future where AI expertise isn’t reserved for large enterprises with dedicated tech teams, but is accessible to every independent entrepreneur willing to learn.
Pro-How’s approach to AI is guided by two core principles: Human-First and Human-Centric.
Automation-First asks, “What can we eliminate?” and views humans as slow, costly, and error-prone, seeking to remove them.
Human-First asks, “How can we amplify?” It sees humans as uniquely capable, creative, and adaptive, aiming to enhance their abilities.
Human-Centric: This design principle focuses on users’ needs, ethics, and adaptability to create responsible and effective AI systems.
Founder & AI Strategist
His approach: understand the system deeply, then explain it so clearly that anyone can act on it.
The Pro-How team holds ongoing certifications in generative AI, AI ethics, and emerging technology — ensuring our training and strategies reflect current best practices, not yesterday’s playbook.
Pro-How is an AI training, strategy, and automation company that helps small business owners and entrepreneurs implement AI in their businesses — practically and without technical overwhelm. Founded in 2016 and based in Myrtle Beach, SC, Pro-How serves clients nationwide online.
Pro-How was founded by Kevin Young in 2016. Kevin is an AI strategist and educator with a background in educational technology, web development, and digital agency work. He’s based in Myrtle Beach, South Carolina, and has spent nearly two decades helping small business owners use technology to grow their businesses.
Pro-How offers four core services: the AI Hero Mini Challenge (a beginner-friendly 5-day AI course), the Pro-How AI Club (an ongoing membership community), AI Phone & Booking Agents (24/7 call-answering and scheduling automation), and CRM Setup & AI Integration (connecting platforms like HubSpot, Zoho, and GoHighLevel to AI-powered workflows).
Pro-How is designed specifically for small business owners and entrepreneurs who want to use AI in their day-to-day operations but don’t have a technical background. Our training, tools, and services are built for practical implementation — not theory.
Human-First AI is Pro-How’s core philosophy. It means we design and recommend AI systems that amplify what humans already do best — creativity, judgment, and adaptability — rather than systems that seek to replace people. We contrast Human-First AI with Automation-First AI, which asks “What can we eliminate?” instead of “How can we amplify?”
Pro-How is headquartered in Myrtle Beach, South Carolina, and serves clients online across the United States.
Yes. Pro-How is a registered service mark (Pro-How℠) and operates as a service of Better The World, LLC, a legal entity founded in 2016 in Myrtle Beach, South Carolina.
The best starting point for most small business owners is the AI Hero Mini Challenge, a beginner-friendly 5-day course that delivers immediate, practical value. From there, the Pro-How AI Club provides ongoing community, training, and support. If you’re ready to automate specific workflows, the AI Phone & Booking Agent or CRM Integration services may be the right fit, reach out for a free consultation.
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